Nugget # 1
Whether you are new to writing or coming back to it after a long break my initial advice is the same. Just write. That sounds easy you say (sarcastically)! Well, no its not and I’m inspired by the visual artist Chuck Close’s famous quote ‘Inspiration is for amateurs – the rest of us just show up and get to work’. Nothin’ truer said.
You can read a dozen books on writing and take as many classes but ultimately none of these will help if you don’t write. Every day, at a scheduled time, write. And keep on writing.
Don’t write straight into a word processor – it’s way too tempting to revise as you go and that way you will certainly delete gold disguised as dirt.
Use that cerebral rag and wipe off that dirt later, because it’s all in the re-writing. A teacher I will never forget told me as a teenager – ‘writing is re-writing’. I’ve since found that was not her quote – but nevertheless it still stands.
© Rebecca Buckley 2021
Tips For Improving Your Website Landing Page
Before you make any amendments, review your web page first. Ask yourself what you are trying to achieve and what overall impression you want to give.
With this information, ask your friends and contacts to tell you what they think. What is their overall impression of your first page? Does the design work? What do they think of the colour scheme, and page layout? Is the text clear, if it isnt, where are amendements needed? Tell them what impression you are trying to give and ask them if they think you are achieving this.
Google similar websites. What is successful about their landing page? Can you achieve similar results with the resources you have? Combine these ideas and the feedback from friends and contacts. List the necessary changes.
Often we make changes and then find we can't revert to our original website if we need to. So, copy your website and make the changes to the copy.
Publish the copy for a short time and get feedback from your friends and contacts. Make any further changes. When you are satisfied publish your amended website (keeping the now unpublished original copy, in case you need it).